Organised by South China Morning Post
In cooperation with the International Newspaper Marketing Association
and the Association of Accredited Advertising Agents of Hong Kong
The Role of Print in the Marketing Mix
Tuesday November 15, 2005, Conrad Hotel, 9.30 am - 2.00 pm
As the media landscape becomes increasingly fragmented, discussion about the importance of print in the marketing mix, the uptake of digital information options and the future direction for print is becoming more relevant than ever.
In cooperation with the International Newspaper Marketing Association (INMA), and the Association of Accredited Advertising Agents of Hong Kong (Hong Kong 4As) this conference brings together the most influential thinkers from the client side together with leading ad agency personnel planners, buyers, account people and creatives, with the aim of reviewing global trends, local strategies and creative approaches to integrated print marketing.
This conference will be conducted in English.
This is an invitation-only event hosted by the South China Morning Post.
Complimentary admission for clients of South China Morning Post and pre-registration is required.
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