9.30-9.40	Welcome remarks Nancy Valiente, Managing Director, South China Morning Post, Chairman, Society of Publishers in Asia Video: Broadband
9.40-10.15	Keynote speech Earl Wilkinson, Executive Director, International Newspaper Marketing Association Video: Broadband Topic: The Power of Print – Why newspapers are such an effective medium. A review of the key areas of newspapers strengths, with case studies and global data a. Newspapers are more liked and valued than media planners realize b. Reach and frequency c. Desirable consumers – income, intention to purchase habits, use papers as a source of info pre purchase, reading results in action d. Power of on and off line offerings e. Effective brand building tool f. Effective relationship builder g. Media multiplier effect
10.15-10.55	Creative Panel This panel will discuss the creative use of newspapers, and illustrate with case studies. They will demonstrate how the nature of a daily gives a campaign instant impact and aim to re-shape perceptions of creativity in print versus TV and outdoor. Panelists: • Eddie Booth, Executive Creative Director, Leo Burnett Ltd • James Cheung, Executive Creative Director, TBWA \ Hong Kong • Joe Duffy, Member, One Club Board of Directors, and Chairman, Duffy & Partners • Christine Pong, Creative Chief, DDB Hong Kong • Rob Sherlock, Regional Executive Creative Director, Foote Cone & Belding Asia Pacific Moderator: Chris Kyme, Creative Partner, Eight Partnership Video: Broadband
10.55-11.15	Coffee Break
11.15-11.55	Branding and Planning Panel This panel will discuss what agencies/planners/clients want from print advertising, how they utilize it in integrated media campaigns, how they use it to build their brands and build affinity with readers for their products. Includes case studies. Panelists: • Tim Evill, President & CEO, DDB Hong Kong • Gavin Heron, Managing Director, TBWA \ Shanghai • Aaron Lau, President and CEO, Bravo Asia • Mabel Leung, Managing Director, Starcom Worldwide • Mimi Tang, President, Asia Pacific, Gucci Group Asia Pacific Moderator: Frank Proctor, Board Member, Society of Publishers in Asia Video: Broadband
11.55-12.05	Closing speech David Armstrong, Director, Editorial, South China Morning Post Video: Broadband
12.05-12.30	Networking cocktail
12.30-2pm	Luncheon speech Shih Wing-ching, Chairman, Centaline (Holdings) Company Limited Topic: The successful launch of AM730 Video: Broadband
	Notes: Registration – Priority will be given to SCMP’s clients.

Note: You need to have the latest version of Windows Media Player to view the videos.